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*Apple has officially announced that it has purchased Dr. Dre’s Beats Electronics for $3 billion.

With iTunes sales slowing, the move gives Apple something it desperately needs to compete in today’s digital music world – a subscription music service.

While Apple’s App Store revenue is increasing, Morgan Stanley analyst Katy Huberty notes that iTunes revenue is falling as users turn to streaming services such as Pandora and Spotify to meet their music needs.

Spotify, which is generally viewed a